OLANREWAJU KENNETH KAYODE

Mass Communication Graduate | Media & Marketing Professional
Lagos, NG.

About

Highly motivated and results-driven Mass Communication graduate with a proven ability to drive engagement and revenue through strategic media, marketing, and communications initiatives. Expertise spans multimedia production, content creation, social media management, public relations, and large-scale event planning. Adept at leveraging strong interpersonal skills and a keen eye for detail to deliver impactful outcomes and foster brand growth. Seeking to apply creative problem-solving and leadership capabilities in a dynamic role within media, marketing, or communications.

Work

The Zone Agency
|

Talent Manager

Summary

Managed comprehensive artist development and logistics for a leading talent agency.

Highlights

Managed all aspects of artist Kemuel's career, serving as personal and road manager.

Orchestrated seamless execution of all stage performances for events, ensuring precise logistical placements.

Directed and managed all rehearsal sessions for artist events, optimizing preparation for live performances.

Strategically planned and executed artist events and prepared for media engagements, enhancing public profile.

Coordinated multiple recording camps, ensuring efficient production workflows and artist comfort.

Served as lead artist liaison for 'The Basement Gig' showcase, ensuring smooth artist relations and performance delivery.

Summer Afro Rave
|

Stage Manager

Summary

Oversaw all operational aspects of large-scale music events, driving significant growth in attendance and revenue.

Highlights

Successfully managed over 5 large-scale events across the state, driving significant increases in attendance and achieving over 30% growth in brand revenue.

Developed and executed an innovative event marketing strategy that dramatically boosted media engagement and ticket sales.

Cultivated robust relationships with key stakeholders, including vendors, sponsors, and community leaders, resulting in exceptionally high retention rates.

Led, mentored, and managed a team of event staff and volunteers, optimizing performance and operational efficiency.

Ensured flawless event execution by personally overseeing all critical activities and operations.

Limoblaze Album Listening Party
|

Stage Manager

Summary

Spearheaded successful event execution and strategic marketing initiatives for high-profile music events.

Highlights

Spearheaded multiple high-profile events, significantly enhancing attendee engagement and contributing to a remarkable 30%+ surge in brand revenue.

Designed and implemented an innovative event marketing strategy that dramatically amplified media presence and reach.

Developed and maintained strong relationships with vendors, sponsors, and community leaders, fostering high loyalty and collaborative success.

Directed and mentored a high-performing team of event professionals and volunteers, ensuring exceptional execution.

Provided proactive leadership by meticulously overseeing all event logistics from conception to completion.

Executed the program schedule with precision, ensuring seamless flow and high-quality delivery.

Ministry of Youths and Sports
|

Front Desk Officer

Summary

Managed essential administrative and communication functions for a government ministry.

Highlights

Managed all incoming and outgoing correspondence with professionalism and discretion.

Ensured timely and efficient delivery of critical communications from the Commissioner to various ministries.

Prepared and dispatched official communications, maintaining high standards of accuracy and presentation.

Bobby Taylor
|

Public Relations Intern

Summary

Supported public relations efforts and administrative tasks for a prominent PR firm.

Highlights

Provided comprehensive administrative support to a key account manager, streamlining operations and communication.

Contributed to successful public relations campaigns for the Gage Awards by developing compelling content that increased media engagement.

Phyllion & Partners
|

Public Relations Intern

Summary

Assisted in public relations and event production, focusing on brand representation and resource management.

Highlights

Provided efficient and crucial support to the Head of Public Relations during major events.

Managed the end-to-end production of event souvenirs, overseeing selection, branding, and quality control.

Managed human resources for souvenir production, optimizing team performance and output.

Nigeria Teen Choice Award
|

Publicity Manager

Summary

Orchestrated publicity campaigns to enhance event visibility and audience engagement.

Highlights

Spearheaded comprehensive awareness campaigns across multiple social media platforms, significantly boosting event visibility.

Developed and implemented engaging strategies that successfully attracted a large audience to the event.

Education

University of Benin

Bachelor of Arts

Mass Communication

Awards

Certificate of Recognition

Awarded By

Mass Communication Students Association, University of Benin

Recognized for outstanding contributions and dedication to the Mass Communication Students Association.

Award for Excellent Service and Appreciation

Awarded By

The Office of the President (SUG), University of Benin

Awarded for exceptional service and appreciation by the Student Union Government President's Office.

Presidential Award of Honour

Awarded By

Mass Communication Students Association, University of Benin

Received a prestigious award of honor from the Mass Communication Students Association for significant contributions.

Certificate/Award of Excellence

Awarded By

Faculty of Arts Students Association of Nigeria, University of Benin

Recognized for excellence within the Faculty of Arts Students Association of Nigeria.

Most Popular MACSAN Award

Awarded By

Mass Communication Students Association, University of Benin

Voted as the most popular member of the Mass Communication Students Association.

Certificates

Music Business for Africa

Issued By

MBA

Certificate of National Service

Issued By

National Youth Service Corps

Digital Marketing Fundamentals

Issued By

Indian Institute of Digital Education

Skills

Creative Thinking

Innovation, Problem Solving, Content Ideation.

Attention to Detail

Accuracy, Precision, Quality Assurance.

Organization

Systematization, Workflow Management, Resource Allocation.

Time Management

Prioritization, Scheduling, Efficiency.

Deadline Management

Timeliness, Project Delivery, Pressure Handling.

Social Media Management

Content Strategy, Community Engagement, Platform Optimization, Digital Campaigns.

Public Relations

Media Relations, Brand Reputation, Stakeholder Engagement, Press Releases.

Crisis Communication

Issues Management, Reputation Management, Strategic Response.

Event Planning

Logistics Coordination, Vendor Management, Budgeting, Concept Development.

Event Management

On-site Coordination, Team Leadership, Problem Resolution, Execution.

Road Management

Tour Management, Travel Logistics, Artist Support.

Crowd Control

Safety Protocols, Audience Management, Security Coordination.

Digital Marketing

SEO, SEM, Content Marketing, Email Marketing, Analytics.

Promotions

Campaign Development, Brand Awareness, Lead Generation.

Written Communication

Copywriting, Editing, Proofreading, Report Writing.

Oral Communication

Public Speaking, Presentation, Interpersonal Skills, Negotiation.

References

References

Available upon request.